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eBay Continues PPC Advertising

Posted by answersplease on July 5, 2007

eBay Continues PPC

Advertising

eBay thought they didn’t need the PPC Marketing as they were trying other means of generating visitors to their site. Because of this move with Google, eBay’s profits began to drop, so eBay Continues PPC Advertising with Google.

What is PPC advertising? PPC stands for Pay Per Click. Like Pay Per View on the TV this is similar in sense that the advertiser Pays Per every Click on their ads. They put their ads on Google, Yahoo, MSN, Findology, ASK, Miva, Search7, Kanoodle, FindWhat and other Search Engines to get traffic to where their sending it to.

Because Google is the biggest and most popular the CPC (Cost Per Click) will be higher than the other search engines. eBay decided to try pull out of google and try the other ones which would be cheaper and see if it increased the profits.

The profits didn’t increase they dropped so eBay went back to google.

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